Competing isn't about winning for me
It is about demonstrating my skills, communicating about my product and showing the best of it on the basis of structure and organisation. A way of working that I like to adopt into Great Coffee because quality is all about structure and organisation.
In addition, competing is about demonstrating that it is possible to break boundaries that are created within the industry and the minds of baristas. Therefore, baristas have to adopt a holistic approach and understand the industry and the levels that are possible in that industry.
Competing is also part of the build-up of trust between the Farmer and the Barista – it’s the perfect showcase of the latter’s skills. I can only achieve high results by consistently proving my capability of getting the best out of the farmers’ product. Therefore, performances are milestones in the relationship that is based on thrust.
I sincerely hope you will enjoy my coffee.
As perfect as you can enjoy it.
Winner in the category “Coffee Passion” at World of Coffee Events. CoffeeFilm Festival, Canada
Finalst nr. 5 at VM,
Finalist Nr. 6 at VM, Copenhagen.
Gold at European Coffee Team Challange, Italy
Silver at VM LatteArt, Belgium